Happy Ltd.

Happy Ltd.
  • Opened on Christmas Eve, on 24th December 1994 in the sea capital of Bulgaria – Varna, under the name Happy Seaman’s bar.
  • 06th ofJuly 1995 – the second restaurant was opened  
  • Number of restaurants in 2014 -   22 restaurants in Bulgaria.
  • Restaurant locations  -in the largest Bulgarian cities, at top central locations and at key points on the national main roads.
  • Happy delivery – since 2010 Happy has been delivering delicious food directly to customers’ homes.
  • The food in Happy  is recommended by the Dietetic association in Bulgaria;
  • Happy Bar and Grill is stated to be one of the most popular places for going out across the country;
  • Happy is one of the few places in the country, where customers are seated by  the hostess;
  • Happy impresses with broad menu diversity;
  • The chain is famous for its sushi menu;
  • A new menu is offered every season, provoking curiosity among the customers and a desire to try out the new dishes on the menu;
  •  Happy  offers delicious, healthy and nutritious meals, prepared in accordance with international quality and safety standards; The products used by the chain are always fresh, with guaranteed origin and trusted suppliers ;
  •  Quality service is provided by our well-trained staff, working according to our unique HAPPY standards, the emblems of which are the smile, the hospitality and customer care;
  • Unique and casual interior, creating a cozy atmosphere and bringing up the mood with many amusing pictures of present and of recent times.
  • We operate our own communication channels –  HAPPY TV, HAPPY Radio and HAPPY NEWS magazines.
  • Customer base – approx. 500 000 customers per month
  • Throughout 2014 Happy customers ordered 6 244 hl beer.


Detailed information


Mission and vision


Happy Bar & Grill is the most favourite brand in the catering sector in Bulgaria. Our mission is to bring joy and smiles in the hectic lifestyle of our customers, offering them delicious and healthy meals, prepared and served with care, quick and high-quality service in a casual and pleasant atmosphere. Our 20 years of successful practice in this rapidly evolving business sector have shown that the CARE FOR THE CUSTOMER and their desires is what guides us in our daily work, aimed at improving the food quality and diversifying it, offering perfect service and creating a unique HAPPY atmosphere. In order to make sure that what our CUSTOMERS receive is always more than expected, we have created and are continuously developing our so called HAPPY original.



Corporate social responsibility


True to the saying that "Happiness is the only thing you can give without having it",Happy Bar & Grill, chain restaurants supports UNICEF Bulgaria through the long-term partnership "Together for Children".

Corporate donation - from the start of the partnership in 2010. by the end of 2014., corporate donation from the company will exceed 1 000 000 BGN.



Super foods revolution at Happy Bar & Grill


Quinoa - perfect substitute for meat

2013 was declared by the United Nations for an International Year of quinoa and quinoa itself - a super food.

Happy Bar & Grill is the first restaurant chain in Bulgaria, which has quinoa on the menu and is working to cultivate a culture of healthy eating among its customers.

Spirulina - warehouse essential amino acids

During 2014 Happy Bar & Grill proved once again to be an innovator in the industry by offering spirulina on the menu. Known and used for centuries it has proven to contribute to a balanced diet.


Maca - Shake of Maca increases levels of serotonin in the body, known as the "hormone of happiness."


Chia seeds - real food plant

The unique tiny Chia seeds have exceptional nutritional benefits. They are full of vitamins, minerals, antioxidants, proteins. Besides being a rich source of nutrients, these seeds also help to balance blood sugar and to lower cholesterol.





2007, BHRA, Restaurant Chain of the Year

 2007, Balkan Alliance of Hotel Association, Restaurant Chain of the Year

 2007, LOGISTIKA-SD, Implementation and Development of the HACCP System

 2007, GRAZIA Magazine, Initiative Award, Ms Teodora Popova

 2008, Advertising Expo, Special Award for Bulgarian Advertiser

 2008, BGBusiness, Favourite Restaurant Brand of the Bulgarian Consumers

 2009, Tourism and Recreation Magazine, Gold Prize for Best Restaurant Chain

 2009, BG Business, favorite trademark

 2010, Brain Storm Consult, Business partnership award

 2010, IH&RA Crystal Award

 2010, MERY Magazine, Happiest Restaurant

 2011, BG Business, Favorite Restaurant Brand of the Bulgarian Consumers

 2011, BHRA, Teodora Popova - Restaurant manager for 2011

 2011, UNICEF, Friend of the children

2012 Happy Bar & Grill has been selected as Superbrand

 2012, Tourism and recreation magazine, Orlin Popov - Gold Prize for all-round contribution to restaurant development

 2012, Effie Awards Bulgaria,

2012 Unicef award: Children's friend

 2012, BG Business, Favorite Restaurant Brand of the Bulgarian Consumers

 2012, Effie Awards Bulgaria,

2012, TripAdvisor, Certificate of Exellence.

2014  My Love Marks - Favorite brand of Bulgarian consumer